Beachy Brows was founded by Alix Cardenas in 2016. She is currently the sole owner and artist. Here is a little about her start and how she ended up here, in this place she loves.
It is no secret that people are shaped by their childhood. For Alix Cardenas, this observation definitely rings true. Of course, bike rides with friends, trips to the park and many other activities kids partake in on the daily were common, but she also experienced a very unique childhood. Being the daughter of a musician and artist, Alix has countless memories at what she viewed as the most awing playground–– a tattoo shop.
It was in these tattoo shops where Alix's father would work on his body suit while the young, enamored Alix looked on with wide eyes. Hence, from a young age, she was fascinated with tattooing and everything incapsulated within the art form. As she grew older, it became only natural for her to explore tattooing on her own body. What began as a few tattoos quickly turned into a sleeve, and soon, her own body became a canvas of her own life experiences. Her passion evolved into a lifestyle, and within this lifestyle, Alix dove in the realm of all traditional tattoo.
After a few years of dabbling in that, Alix experienced a breath of fresh air and new love of tattooing when she explored the world of permanent makeup. Once she completed her studying with mentor Joanne Hinh, Alix worked in a few different studios before settling in a cozy private studio inside of Estrella Collective in Santa Cruz. There, in an environment which not only matches her soul, but challenges her to be the best version of herself, she offers a variety of cosmetic tattooing from: microblading, soft shading, eyeliner, beauty marks, freckles, which she hopes will help others to gain confidence in becoming the best version of themselves.
Nothing validates her passion more than satisfying her clients. She is inspired by the diversity of her clients, and she prides herself on exponentially improving her craft by studying the newest, and most effective techniques, using the highest quality supplies, and actively searching the industry she resides in for constant inspiration, motivation and further education.
Alix strives to create an environment where you can relax and focus on the most important things- feeling comfortable, confident and beautiful.